Are you exhibiting at an event this year and want to blow your competition out of the water? When the design of your stand is at an award-winning level you won’t have to worry about the competition. It all comes down to this, people are visual beings. If what we see doesn’t attract us, we won’t be drawn to it. This means that to attract potential business to your booth you are going to need the right elements to combine and make the perfect, irresistible mix.

Knowing exactly what makes a quality exhibition stand is simple and it is explained here in this article. You must then put these tips into place so your exhibition stand can stand out and win the attention of your intended audience. No matter how much space you have, if you do things correctly you can have an extremely effective stand. Knowing these tips can also be a good checklist for knowing what to look for when hiring an exhibition stand in the UK. So here is how you’re going to do it:

• Make good use of the lights.

Knowing how to use lighting effectively is key in creating an award-winning stand. It has been proven that the right lighting ‘can increase awareness of your stand by 30-50%’. This is why it’s so important. It can mean the difference between someone walking straight past your booth and someone raising an interested eyebrow. Consider how your products, signage, and furniture appear underneath the right lights too. Especially your product, you want it to be shown in the best light possible.

Another thing about the lighting is to ensure the clear display of your message. So on a surface level your lights can ensure everything is crystal clear to onlookers. But on a less superficial level, you can utilise lighting to create an atmosphere or convey an image. Don’t forget to experiment with different colour lighting. This can match your brands logo and reinforce your reputation or be used to catch the eye.

• Use the space you have effectively.

Whether you’ve been allocated a compact space or a more extensive quarter of the venue, maximizing your exhibition area is crucial. Begin by obtaining accurate dimensions from the event organizers to strategically plan the placement of furniture, props, and marketing materials. Simple adjustments can significantly enhance the impact of your stand. If you have the advantage of vertical space, consider creating a high-arched fixture or constructing a central tower to draw attention. Keeping the floors uncluttered is equally essential; a free-flowing space ensures smooth traffic within your booth. For more inspiration on effective use of space, you could try here or elsewhere to look at how racks are used. Clever utilization of your allocated area can make a substantial difference, creating an inviting and dynamic environment for engagement with your audience.

• Do something novel and unexpected

This happens at the early stages of the process. When developing the concept or theme of your stand, you want to get creative. Think big and encapsulate the essence of your brand at its core. Big or small, your company should always be creative and think of ways to entice potential customers that they won’t expect. Walkers-by will see the same old marketing tricks again and again like free pens and USB sticks. You want to stand out and be remembered for the right reasons.

• Have stunning and high quality graphics

Pictures speak volumes about your brand image and can convey what words cannot. So always remember the importance of high-quality and relevant images at your exhibition. If you have a complex product or service, having the right photo can explain what it does in seconds to the audience. It can make the unclear clear again in the mind of the onlooker. You can also consider using digital projections and display boards in your exhibition to provide detailed descriptions of your products and services. Companies like Pixel Inspiration or similar others could help you in this regard by providing digital media solutions, including LCD and LED signages, digital menu boards, electronic shelf labels, etc. So, carefully consider your target market and decide whether a life-sized image or projection solution will work with your theme. Images of this size can be extremely powerful in communicating a message and capturing attention.