In modern business it’s difficult to find the balance between pushing ahead with budget and finding success. Thankfully, there are all manner of ways in the online community to ensure you’re on point whilst lowering your overhead. It’s all about a little knowhow and striking the right balance.
To help you along your way, today’s post will drop a few hints and tips on where to head to for the ideas which will add serious clout to your business whilst also keeping your budget low. So without further ado, here are three tactics to consider ahead of 2017.
Use Free Online Software
There are a lot of free tools you can take advantage to get ahead of everyone else and to keep your budget down. For instance, if you want to get ahead in SEO you can use Google Keyword Planner to keep your campaign targeting the right keywords.
The likes of Moz also offer tools such as Open Site Explorer which will quickly and easily allow you to unearth your link profile. Finally, and especially if you’re a small business, Screaming Frog will provide you with everything you need to understand where you website is in terms of crawl issues and performance. This guide to SEO from Mozwill help you understand where to go with your strategy.
There are, of course, plenty of other free tools away from the world of SEO. Google offer a huge range of them in the form of Docs, Sheets, and Slides. Then there are CRMs such as Streak and Zoho which will simplify your life, along with social media tools which are free to use and add serious clout and engagement to your working life. Check out this Shopify guide to learn more about some of these.
Try Online Lead Generation
Cold calling is a thing of the past – your business should be trying a strategy which works. Thankfully, interruption marketing doesn’t need to be relied upon anymore and you can use online lead generation to target proactive customers who are looking for your business.
It doesn’t matter which industry you’re in. Whether it’s financial marketing you’re after or something more orientated towards B2B, then you’ll be able to grow your conversions with a tactic which is becoming the norm for many industries across the world. It’s a sure-fire way to get your marketing campaign off to a fine start next year.
Be Environmentally Friendly
Finally, away from technology, a move to being a green business shouldn’t be considered a chore. It’s a fantastic way to boost your public image whilst ago helping to lower your financial costs throughout the year. Just by dropping paper and printing from your business, you can save thousands of pounds or dollars from your annual bill – ink cartridges in particular can be extremely expensive and it’s often an unnecessary cost. Do you really need to print off all of those documents or will an email suffice?
This business guide to going green and being sustainable will help you along and ensure you’re able to maintain your KPIs and exceed your budget needs by helping the planet. It’ll also give you a feel good vibe, so it’s well worth taking the plunge for 2017 and giving your business a helping hand. It’s something you can also easily encourage your staff to get involved in!