Business innovation is basically when small businesses adopt new techniques, concepts, products, or services with the aim of improving the bottom line. Such an enterprise focus on designing, devising, or brainstorming new ideas. These new approaches may be based on the need for cutting costs, a desire to stay ahead of the competition, better customer service, or an innovative business model. Whatever the cause for creativity in business innovation, business owners need to conduct a brief analysis whether the innovative idea will bring about sustainable competitive advantages or whether it will have some short term but insignificant impact. If it is supposed to bring about a long term competitive advantage, then the innovative concept must be supported by good business strategies. It should be part of the overall business strategy and its execution should complement the overall business strategy.
Most of the business innovations are borne out of some innovative process that was first tested in the lab or at the college. The idea then needs to be commercialized and it needs to be made available to a targeted audience who would want to use it. This process of testing and innovation can save time, money, and energy. Some business innovations do not need any further research and testing; all they need is to have an audience ready to embrace it.
A recent study shows that most of the business processes in the US are still using traditional business processes that has resulted in considerable amount of man hours and monetary loss over the years. The report also states that the main cause of business process innovation is the fact that it requires new innovative tools, software, and processes for ensuring greater productivity, efficiency, customer service, and eco-innovation. The use of such tools and techniques have reduced costs of production manifold and the overall economic output in the country has increased. However, eco-innovation has created many hurdles and challenges, as it requires the cooperation and active involvement of various stakeholders.
It has been observed that in the absence of the best ideas, there are no solutions, which is why innovation is mandatory. If you ask the innovators what are the best ideas to spur business innovation, they will answer that they are looking for new ways to make the process simple, scalable, and replicable. Most of them prefer the open innovation process, which allows for multiple rounds of testing and iterations of the concept before presenting the solution to the stakeholders. The goal is to find out what the business model of the company is, whether it needs to be changed, updated, modified, and evolved in order to create more positive results.
However, business innovation has many shades and forms. Innovation is basically the use of new products and technologies in the market place with a hope of finding new solutions to existing issues. For instance, electric cars are considered as one of the most promising innovations and this is an example of innovation at its simplest. Other forms of business innovation include medical devices, information technology, and energy efficiency.
In general, business innovation plays a major role in ensuring the longevity and profitability of a business. Some businesses invest heavily in research and technology while others make huge investments in business processes that allow them to develop fresh business models. However, for those who are not willing to make these big investments, there are other avenues like strategic consulting, outsourcing, and outsourcing partner firms who can help businesses incorporate the latest technology in their workflow. Innovation therefore, provides the core business processes with the latest technology in order to improve productivity, enhance profitability, and create an environment where work conditions improve.