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Insights on money, career and trading

Improving the Visual Appeal of Your Business

Posted on December 4, 2017 by Daniel at 8:52 pm

No matter what your business is, if it has a building that’s the central location of commerce, you want to make sure that the visual appeal of that place is as good as possible. And since everyone isn’t a visual designer, and everyone doesn’t necessarily have the skill set to create this visual appeal on their own, it’s not unusual to get a little help with this effort.

It’s important to look at overall landscaping of the outside of the business, how the entryway looks and feels, what lights are on during the day and night around the building, and the overall condition of the parking lot.

Overall Landscaping

If you’re driving down the road and see a business that is nestled inside overgrown lawns, untrimmed bushes and trees, and chaotic-looking lawn ornaments, you’re probably going to pass right on by. And it doesn’t matter if that business is selling the best thing in the world or has the best services on the planet. If the outside environment of a building doesn’t look clean and structured, it is a massive signal to people on the outside. So, hire an expert landscaping company to at least give you an estimate of what it would take to create a confident outside look for your business.

Entryway Redesigns

What happens when a customer or client first comes to your front door? Do you have a front business way entryway to be proud of? If not, it may be time for a redesign. Try to put in a pair of fresh eyes and a new perspective, and walk in your front door. Look to see which visual elements catch your eye. Decide if the colors and the lights of the entryway match the overall atmosphere that you’re trying to present. If there is a mismatch, take steps to fix it.

Lights During the Day and Night

How does your business look during the day? How about during the night? Chances are, you haven’t spent as much time or energy checking in with your business after the sun goes down regarding visual appeal. To fix this, consider installing external spotlights outside of your entryway. This way, your business space looks classy even during the night.

Avoiding Parking Lot Woes

One of the issues that many physical business locations have is that their parking lot is in terrible disrepair. Especially in geographical locations where temperature and humidity go up and down drastically during different seasons, it’s easy for asphalt to crack, landscape to overtake the edges, and paint lines to wear down and start looking pretty awful. Regular maintenance of your parking lot will ensure that people get a good first impression when they drive to your location.

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Insights on money, career and trading

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