web analytics
logo
Insights on money, career and trading

Three Cost Effective Methods of Marketing to Teenagers

Posted on November 3, 2013 by Daniel at 12:36 pm

1

When it comes to selling products to the teenage demographic, a business has to adapt its strategies from those used on their adult audiences. This is because teenagers typically think and act differently. If you’re struggling with this market, here are some of the easiest ways to advertise without drawing too much from your corporate budget. With some simple shifts in your tactics and a newfound perception of what your teenage customers actually want, you can successfully build a targeted marketing campaign without breaking the bank.

1) Online Advertising Is Key

Today’s generation of teenagers is the first one not to know life without the net. This means that they are heavily engaged in the digital world, often forsaking traditional media such as printed magazines, newspapers and radio. The exception here is television as this has made strides to compete with the online entertainment options out there. For the average business owner, social media is the key to tapping into this market. However, we must give a small word of warning here. It is crucial that you don’t spread your resources too thin by using every social media platform. A better solution will be to research which websites are visited by your target teenage audience and focus your efforts on just one or two. There is no point in spending money advertising your products or services to an audience who will have no interest in purchasing them. Looking at different types of advertising will help you brainstorm which ones make the most sense. For example, if your business wants to target a millennial audience, then research would show you that three out of four millennials believe that music is a huge part of how they define themselves. Therefore, using a platform such as Spotify to place your ads would be a really great option if you want to ensure they are seen by your intended audience. Since you are advertising online, it will also be helpful to:

> Engage in more contemporary forms of marketing such as videos, online games, QR codes, etc. A complete rethink is necessary to move away from traditional marketing means.

> Speak directly to your teenage audience. Find out what they want and then see if you can implement that in your company’s social media pages.

> Create an experience that the individual can benefit from here and now. If they feel that you are connecting to them as a person, they are more likely to remain loyal to your brand.

As you can see, there is a lot that you will need to think about when it comes to social media marketing. Since these platforms are free to use though (for the most part), they are an affordable way for any business to advertise properly to the local teenage audience. You could always get in touch with experts such as SheerID who could help you reach your senior high school crowd and college crowd!

2) Instant Gratification

Now that you’ve got your online advertising planning, it is time to move onto other real world forms. Here, remember that teenagers are enticed by instant gratification. If they desire something, they’ll want to gain it instantly once they’ve engaged with your company. The smart business owner can easily take advantage of this fact. For example, handing out wristbands in Australia that come with USB drives will give them a new way to store their data in a cool, unique way. Teenagers are often the trendsetters so it is important to give them something fashionable that also connects with their digital lifestyles. Of course, USB wristbands are just one example of how you can satisfy the teenager’s need for instant gratification. With the right decisions, you can engage this desire without spending excessive amounts as well!

3) Consider Price Points

This tip involves a simple change in thinking. Unlike an adult who has the free cash available to choose quality over affordability, a teenager may not have much money to spend. However, they will be more willing to part with it if they can gain instant benefits that are ahead of the times. This means that the successful business owner will need to think about price points when marketing to teenagers. You will need to conduct some research on your local audience to find out precisely what their financial situation is. First, you will have to think about the following questions:

> How much money does the local teenager carry with them?

> How much are they willing to spend on any one purchase?

> Is there anything you can do that will make this limit increase?

By pricing your products at the right level, you can then garner some extra sales from this particular market. Catering to the teenager’s budget is an easy, affordable method of boosting sales.

These three techniques will help you to tap into the local teenage audience without spending too much of your business’ money. In this way, you can increase your profits without inflating your expenses as well.

logo
Insights on money, career and trading