If you’re a modern business owner, you likely have at least a basic knowledge of how to market your business online. But for many people, their limited knowledge of making sales online can be a huge hurdle for their ultimate financial success with their business. Luckily, with just a few tweaks and adjustments, you can convert your boring content into content that will start raking in the sales. To show you how, here are three tips for writing online content that sells.
Tap Into A Sense of Urgency
In order to make someone feel like they want to make a purchasing decision at this very moment, you have to be able to tap into their sense of urgency. According to Marcus Sheridan, a contributor to Social Media Examiner, this sense of urgency is best created when there’s an actual timeline that your consumer is fighting against, be it natural or self-imposed. So whether your customers are wanting your product before a certain period of time or you’re giving them a chance to get your product at a discount for a short while, this sense of urgency conveyed through your text can be a great way to start increasing your sales.
Keep It Short and Simple
While it may seem counterintuitive to use fewer words to get your point across, keeping your content short and simple can actually make your visitors more likely to buy from you. This may be because, in a world that’s full of confusion and over-selling, being brief and to-the-point can actually set you apart from your competition. And according to Aaron Orendorff, a contributor to CopyBlogger.com, giving your visitors simple, coherent content will make their purchasing decisions seem much simpler to them, which can bring in more sales for you.
Focus On the Headline
For most forms of content, the part that gets the most attention is the headline or its equivalent. For this reason, Nichole Elizabeth Demere, a contributor to HubSpot.com, recommends spending roughly 90 percent of your time focusing on the makeup of your headline to help increase your conversions and sales. The most effective headlines aren’t ones that are stuffed with keywords or overtly interested in making a sale. To truly have a headline that’s worth its salt, it has to connect with the reader and convey your value proposition in a way that is irresistible.
If you’re not seeing your online material converting as well as you’d like it to, consider how you can change up your content creation in order to better connect with your audience. Once you’re able to do this, you’ll start to see your sales numbers climb higher and higher.